Advanced electives including International Marketing, Supply Chain Management, and Consumer Behaviour—strategic business consultancy reports.
The Units 37–40 Advanced Specialist Electives allow Level 5 learners to deepen expertise in areas such as International Marketing, Supply Chain Management, and Consumer Behaviour & Insight.
Assessments are Strategic Business Consultancy Reports addressing complex, multi-stakeholder business problems.
Elective combinations strengthen UCAS and employer profiles for specialist career pathways.
This unit develops practical, industry-aligned competencies across 4 core learning modules:
Analyse global customer segments and cultural adaptation
Design international branding and communication strategies
Evaluate export pricing and distribution partnerships
Measure campaign performance across markets
Map end-to-end supply chains and risk exposure
Apply lean, agile, and resilience design principles
Evaluate outsourcing, nearshoring, and technology investments
Recommend cost-service optimisation strategies
Apply behavioural economics and psychology to marketing
Use research and analytics to generate consumer insights
Design customer journey improvements and personalisation
Evaluate ethical implications of persuasion techniques
Respond to centre-set consultancy briefs for units 37–40
Integrate financial, marketing, and operational analysis
Present recommendations with implementation and risk plans
Meet distinction descriptors for synthesis and originality
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
Our academic advisors can guide you through unit enrollment, portfolio requirements, and Pearson assessment preparation.