Drive sustainable revenue growth through strategic marketing, brand leadership, and customer-centric innovation.
The L7-04 Strategic Marketing unit examines how organisations create, communicate, and capture value in competitive global markets.
Learners develop strategic marketing plans integrating segmentation, positioning, brand architecture, and digital channel strategy.
Executives use this module to align marketing investment with corporate strategy and measurable commercial outcomes.
This unit develops practical, industry-aligned competencies across 4 core learning modules:
Conduct market sizing, trend analysis, and competitor benchmarking
Apply customer insight, JTBD, and journey mapping techniques
Evaluate digital disruption and platform business models
Assess ethical marketing and consumer protection frameworks
Develop brand positioning and architecture strategies
Align product portfolios with lifecycle and profitability goals
Price strategically across segments and geographies
Design integrated communication and media plans
Plan distribution, partnerships, and omnichannel experiences
Evaluate international market entry marketing requirements
Optimise marketing ROI and attribution measurement
Lead innovation pipelines and new product launches
Produce a three-year strategic marketing plan for a live brand
Set KPIs, budgets, and governance for marketing performance
Present recommendations to simulated board stakeholders
Critically evaluate plan risks and contingency triggers
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
Our academic advisors can guide you through unit enrollment, portfolio requirements, and Pearson assessment preparation.