Leverage social platforms to build brands, engage audiences, and measure digital marketing performance in real business contexts.
The Using Social Media in Business (Unit 3) unit combines digital marketing with IT fluency, assessed through internal coursework portfolios.
Learners audit existing social presence, design multi-channel strategies, create content plans, and analyse engagement metrics for improvement recommendations.
This module aligns technology skills with commercial outcomes—ideal for careers in digital marketing, e-commerce, and media management.
This unit develops practical, industry-aligned competencies across 4 core learning modules:
Compare major platforms, demographics, and algorithm behaviours
Evaluate opportunities and risks of social media for organisations
Review legal, ethical, and reputational considerations online
Audit competitor and industry social performance benchmarks
Define SMART objectives for social media campaigns
Develop brand voice, visual identity, and community guidelines
Produce posts, stories, videos, and user-generated content plans
Schedule content using management tools and approval workflows
Design engagement protocols for comments, reviews, and crises
Overview paid social advertising targeting and budgeting basics
Evaluate influencer partnerships and authenticity concerns
Integrate social media with wider digital marketing funnels
Use native and third-party analytics dashboards
Prepare performance reports with KPI trends and insights
Recommend optimisation experiments and A/B testing ideas
Submit internal assignments with screenshots and evidence logs
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
Our academic advisors can guide you through unit enrollment, portfolio requirements, and Pearson assessment preparation.