Understand how organisations expand across borders, navigate trade environments, and manage cultural complexity in global markets.
The International Business (Unit 5) unit examines how globalisation, trade agreements, and digital connectivity reshape competitive strategy for firms operating internationally.
Learners evaluate market entry modes, supply chain footprints, and cultural factors influencing management decisions in multinational contexts.
This module prepares students for careers in export, global marketing, international finance, and cross-border consultancy roles.
This unit develops practical, industry-aligned competencies across 4 core learning modules:
Analyse drivers and challenges of global economic integration
Evaluate roles of WTO, trade blocs, and bilateral agreements
Assess political, legal, and economic risks in target markets
Study emerging markets and digital globalisation trends
Compare franchising, subsidiaries, strategic alliances, and e-commerce expansion
Evaluate global supply chain design and outsourcing decisions
Review exchange rate impacts on pricing and profitability
Assess localisation versus standardisation strategies
Apply Hofstede and related frameworks to cross-cultural management
Address ethical issues in labour practices and environmental standards
Evaluate CSR programmes in multinational corporate reporting
Manage communication across multilingual and multicultural teams
Investigate international performance of selected global brands
Develop market entry proposals supported by research evidence
Present risk mitigation strategies for expansion scenarios
Critically evaluate success metrics for international growth plans
Internal and external assessment deadlines follow Pearson BTEC session calendars. Confirm key dates with ICT Business School at enrollment.
All coursework and exam submissions must meet Pearson authenticity standards. Plagiarism checks and verification apply to every unit.
Access tutor feedback, assignment briefings, and resubmission guidance through our structured BTEC support pathway at ICT Business School.
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